Category: PPC

Expanded Text Ads Guide on Bing

Dec 24th, 2016

Expanded Text Ads on Bing: Not Quite As They Seem (Yet)

Both Google and Bing rolled out Expanded Text Ads in the second half of 2016, but their roll-out isn’t as complete as you would think. Advertisers risk losing vital impressions if they don’t treat implementation carefully across different engines. Christmas... read more

PPC Paid Search Negative Strategy

May 3rd, 2016

3 Common Mistakes with Paid Search Negative Strategy

When focusing on a big project such as onboarding a new client or restructuring a large account, paid search negative strategy can often be forgotten about, or considered as an afterthought to the major decisions surrounding a campaign. Big questions... read more

Goodbye Google Right Hand Side Ads

Feb 27th, 2016

Google AdWords’ Removal of Right Hand Side Ads: What Search Marketers Need to Know

Google Removes Right Hand Side Ads On The Sly In what has become the Search industry’s water-cooler-discussion of the month (please replace with a local independent Soho latte for me), Google has confirmed that they will be removing all right... read more