Author: John Sargent

About John Sargent

John is an entrepreneurial digital marketer, working with some of the world’s largest brands such as Google, eBay and AMEX. In his spare time he is an event host and commentator for gaming and eSports events, and runs a gaming YouTube channel.

PPC Paid Search Negative Strategy

May 3rd, 2016

3 Common Mistakes with Paid Search Negative Strategy

When focusing on a big project such as onboarding a new client or restructuring a large account, paid search negative strategy can often be forgotten about, or considered as an afterthought to the major decisions surrounding a campaign. Big questions... read more

Goodbye Google Right Hand Side Ads

Feb 27th, 2016

Google AdWords’ Removal of Right Hand Side Ads: What Search Marketers Need to Know

Google Removes Right Hand Side Ads On The Sly In what has become the Search industry’s water-cooler-discussion of the month (please replace with a local independent Soho latte for me), Google has confirmed that they will be removing all right... read more