Digital Marketing & Technology Blog

Hi there! I’m John – a digital marketer with experience working with companies from startup level to some of the world’s largest digital brands both agency and client side. I developed my background in SEO and copywriting from running multiple import/export eCommerce businesses and content affiliate websites, and enjoy looking at digital best practice and how different marketing channels interact with each other.

Outside of digital media, I am a professional gaming and eSports event host and commentator.

Expanded Text Ads Guide on Bing

Dec 24th, 2016

Expanded Text Ads on Bing: Not Quite As They Seem (Yet)

Both Google and Bing rolled out Expanded Text Ads in the second half of 2016, but their roll-out isn’t as complete as you would think. Advertisers risk losing vital impressions if they don’t treat implementation carefully across different engines. Christmas... read more

PPC Paid Search Negative Strategy

3 Common Mistakes with Paid Search Negative Strategy

When focusing on a big project such as onboarding a new client or restructuring a large account,... read more

May 3rd, 2016

Goodbye Google Right Hand Side Ads

Google AdWords’ Removal of Right Hand Side Ads: What Search Marketers Need to Know

Google Removes Right Hand Side Ads On The Sly In what has become the Search industry’s water-cooler-discussion... read more

Feb 27th, 2016